Sunday, October 31, 2010

Key Determinant of Business Profits

Profits Come From Sales Multiplied by Profit Margin Per Dollar Sale. Increase Your Business Profit by Focusing on Profitable Customer Retention, Rather Than High Risk Acquisition Campaigns

The key determinant of marketing success is not fussing about the best measurement of customer satisfaction, or talking a lot about customer satisfaction. It is doing something about it. When satisfaction rankings improve, shareholder value increases.

Customer Service Video

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